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How to Consider Marketability Before Writing Your Book: Expert Author Advice

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Do you have a book in you? If you feel you might, that’s why I have this series of author interviews and why I created the Spirit-Led Authoring Course. This segment: Consider Marketability Before Writing Your Book

I recently had the pleasure of interviewing USA Today Bestselling Author Jennifer Youngblood about her journey and how she transformed her passion for writing into a successful career. One key struggle she highlighted was the challenge of marketing. As Jennifer explained, writing a book is only half the battle—the real challenge lies in its marketability.

Spirit-Led Authoring Course: Write, Publish and Market Your Inspired Book

Writing a book is a time-consuming endeavor. Often, we gravitate towards subjects we are passionate about or find intriguing, but these topics may not always have a broad market appeal. If your goal is to write for personal satisfaction or to share with family and friends, this is perfectly fine. However, if you intend to write a book as a revenue generator, ensuring its marketability is crucial.

Understanding Marketability

Some markets are easier to penetrate than others. Conversely, some genres are so saturated that gaining traction can be challenging. Thankfully, there are strategies you can employ to assess the market potential of your book before investing your time and effort.

Research Before You Write

Using Amazon as a Research Tool

  1. Similar Books: Search for books that are similar in theme and style to what you plan to write.
  2. Author Analysis: Identify authors with a similar writing style and subject matter.
  3. Ranking Assessment: Make a list of these books and their rankings. Check their positions in their respective categories and overall on Amazon.

Category Insights

  • Review the popularity of the top 10 titles in each category. If a book ranks highly in its category but not overall, it suggests that fewer books need to be sold to achieve a top category ranking. This could indicate an opportunity for your book.

Tools for In-Depth Market Research

For more comprehensive research, I recommend using Publisher Rocket. This tool allows you to dive deep into book genres, keywords, authors, and categories. It helps you discover average revenues for books in your intended category and understand what individual books are earning on Amazon. Moreover, you can determine the number of sales required to reach a top spot in any given category, aiding in strategic planning.

Conclusion

Ensuring your book’s marketability is a critical step before you start writing. Not only does it save you time, but it also maximizes your potential for success. By researching your intended market thoroughly, you can tailor your book to meet demand and find a profitable niche.

To learn more about Publisher Rocket and streamline your book research, click here.

Ensuring your book’s marketability is a critical step before you start writing. Not only does it save you time, but it also maximizes your potential for success. By researching your intended market thoroughly, you can tailor your book to meet demand and find a profitable niche.

Featured Image: LeandroDeCarvalho/Pixabay