Every human being has a conscious mind that acts as a gatekeeper, deciding who it will believe and who it will not believe. The conscious mind looks at your body language, mannerisms, how you present yourself. It may compare you to someone else it has encountered to make a decision on whether to let you in.
When you’re putting your message into the world, whether it be in a book form, an information product or live delivery, your audience decides whether they will listen to what you have to say based on the feedback the conscious mind receives.
If you can get past the gatekeeper, your message will sink into the subconscious mind where it has a higher probability of being acted upon. Whether you’re trying to motivate someone to self-reflect, make life changes or buy your product, you need to get past the gatekeeper.
In this video, I share two ways you can get people to trust what you have to say enough to allow your message into the subconscious mind. These are two techniques anyone can use. As you use them you will connect on a deeper level with your audience, build credibility and trust and increase the likelihood of the person doing what you’re trying to get them to do.
So let’s get started…
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Marnie Pehrson Kuhns is a best-selling author and musician who helps subject matter experts leverage their wisdom and stories to create visibility, education, influence and sales in the marketplace. Whether she’s helping you distill your wisdom into books and information products or create visibility for your company, Marnie focuses on creating connection and loyalty.
Marnie helps her clients lead with their stories, connect from the heart, educate their market, and create loyal customers who send word-of-mouth referrals.