Creating Communities: Give Away Books

As you desire to get out your inspired messages, you may find that you’re led to write books. But that should only be part of the process. In this video interview with best-selling author Leslie Householder, we discuss her discovery about how giving away her innovative book “The Jackrabbit Factor” lead to creating courses, podcasts, other products, and building an entire community of motivated people who are getting good things done.

Leslie Householder is a bestselling author and founder of Rare Faith and the School of Life Mastery. She offers tips for building a business around books, suggesting starting with free offerings to build a foundation and generate interest. She emphasizes the importance of repurposing content and capturing everything you do, including interviews and events, to create a library of valuable information. Leslie also discusses her decision to give away her main books as lead generators and the success she has found in selling courses based on the books. She highlights the importance of community and support in applying the principles she teaches.

Give Away Books and Repurpose Content

In the interview, Leslie discusses her discovery that books are only part of the content most authors create. Interviews, courses, presentations, even phone calls can all be sources of content. Early on, Leslie discovered that, while the book is the “meat and potatoes” of the message she is trying to deliver, people are often willing and eager to “dive deeper,” to discover how the material she’s created can change their lives.